When it comes to email marketing, your subject line should get the most attention. People scan their inboxes and don’t have the time to read through every email they receive, so they quickly decide whether to open it or not. According to research, 99% of customers check their email daily, and 59% are influenced by the subject line of marketing emails. To make your subject line stand out, follow these tips. Use emojis, a strong verb, and keywords to attract attention.
People tend to search for answers to questions. By asking questions in your email, you will pique their curiosity and steer them in the direction you want them to go. Aside from catching your reader’s attention, it will also be helpful in ensuring that your message gets to its intended audience. Another way to use questions is to welcome subscribers and introduce them to your company. Most email service providers give you this option. Aside from attracting attention, they also increase open rates.
Customers crave authenticity. Hence, blanket emails do not work well. To ensure that your message gets through, use demographic data to define your target audience. Once you know who your audience is, craft subject lines accordingly. An engaging subject line will encourage more opens and click-throughs. However, it is important to avoid using the word “I” too often. You should avoid jargon and unnecessary details. A subject line that is short and to the point is essential.
A subject line that addresses the recipient by name and talks to them like a long-time friend would. The Chubbies blog example uses nicknames for its readers. The preview text of their email also mentions the recipient’s city. If you’re unsure about personalizing your subject line, try using “you” or “your” in your subject line. That way, you’ll be sure to attract the attention of your recipient.
A compelling subject line increases your emails’ open rates. Using a short, catchy subject line will encourage recipients to open your email. It’s also important to avoid using false promises in your subject line or email content, known as clickbait. False promises will make your subscribers feel uneasy about your brand, so don’t use them. Instead, use real facts and numbers. The more surprising your subject line is, the more likely it is to be opened by your audience.
An effective email campaign should provide a value to the audience. A good example is Thrillist, which used a catchy subject line to promote an article about holiday marketing. It also included interesting facts and figures. The subject line should be intriguing enough to make readers curious about your content. It may require A/B testing in order to find the best subject line for your email campaign. If a subject line fails to capture the attention of your audience, it is likely to be marked as spam.
Creating a captivating subject line requires some creativity. People who check their email on their phones are highly likely to read subject lines containing more than 35 characters. In this regard, the title of your email should be no longer than 40 characters. While you should be creative in choosing your subject line, it is equally important to keep the content of your email relevant to the reader. Creating a memorable subject line will increase your email’s open rate dramatically.
