If you’re a small business owner or a manager looking for an online solution to grow your business, then you need to consider using LinkedIn Marketing for success. As a member of LinkedIn, you can help your business grow online while building professional relationships that can last for years. The only challenge is getting employees to participate actively within the program. Fortunately, with a few tips, you can easily create a company page on LinkedIn – one that’s sure to get employees participating regularly. Let’s discuss some ideas on how to build thought leadership with a digital marketing strategy.
When it comes to LinkedIn Marketing, there are three basic strategies you can use: company page analytics, linkedin pages, and social media marketing. Company page analytics reports show you how many people are visiting your website and also whether these people are new or returning visitors. These statistics help you fine-tune your business strategy by pinpointing areas where you need improvement. In addition, linkedin analytics reports provide insight into what types of business users are visiting your site most, which industries they belong in, and which keywords are being used most frequently. By learning about these critical details, you can improve your business marketing efforts through strategic decisions that target potential customers.
LinkedIn Marketing, like many digital marketing platforms, works best when your content is compelling, relevant, and engaging. LinkedIn provides a great platform to share interesting bits of information about your company. However, your content should be geared towards a specific audience and tailored to their needs and interests. For example, if your company sells office supplies, then your company page content and marketing should be writing to appeal to the business community. On the other hand, if your business focuses on medical transcription services, then you’d want your content to focus on the education of medical transcriptionists.
Employee engagement is vital for the success of any marketing campaign. However, you can foster employee engagement by connecting with the people who make a difference in your business. You can do this by creating employee rewards programs that recognize employees for goals that they meet in a timely manner, as well as employee recognition events. When you build trust with your employees, they will look forward to coming to work knowing that they’re worth something, and that their presence is appreciated by the company. This creates a positive environment that’s infectious, which can influence others to engage as well.
The final component of a successful LinkedIn Marketing strategy is to leverage the company page and social media accounts of your competitors. Analyze your competitor’s sites to find out what features they use, whether it’s social media, a business blog, and video content. Look for key phrases and terms that have been used repeatedly, as this may be an indicator of the type of services and products they offer. Look at how often these pages are updated and what type of content has been posted, as this too can be a valuable hint of your own marketing strategy.
Finally, ensure that you create content that your target audience can easily consume. If your target audience isn’t comfortable reading large block text documents or web pages with lots of images and links, then you’re not going to inspire much confidence in them when you start talking about your business. Create simple, easy to read articles that use basic vocabulary and that answer frequently asked questions. You should also have a number of press releases available in your niche in order to reach potential clients. You can easily integrate your press releases into your company page and social media accounts for easy sharing and distribution, which will help you gain brand credibility and attract new customers.