How to Write an Effective Subject Line for Email Marketing

When it comes to email marketing, your subject line should get the most attention. People scan their inboxes and don’t have the time to read through every email they receive, so they quickly decide whether to open it or not. According to research, 99% of customers check their email daily, and 59% are influenced by the subject line of marketing…

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MeWe Marketing – Alternatives to Facebook

MeWe is a social network that has taken social media by storm. It has made it a priority to feature rich content from the start, and it has prioritized privacy. The company’s founder, Mark Weinstein, believes that privacy and social media are not for sale. He also said that he did not like the idea of companies selling your data.…

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How to Get the Most Out of Your Content Marketing Efforts

To maximize your content marketing efforts, you must understand your buyer personas and determine your target audience. Content comes in many forms: a blog post, social media post, e-book, video, and more. However, there are some key differences between these forms. Good content is highly visible to search engines and easily found by users. To get the most out of…

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How to Use Weibo Marketing to Grow Your Business in China

Weibo offers a variety of features that are crucial to a successful Weibo marketing campaign. One of the most unique features of the platform is its ability to target a specific group of people, such as subscribers to other brands or Taobao account holders. Users can even opt to receive a detailed report on their campaign interactions through an app,…

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Digital Marketing Trends for 2019

If you’re a digital marketer, you should definitely keep up to date on the latest trends. Social media, for instance, continues to prove itself as an effective tool for building a brand and increasing customer awareness. One noteworthy trend that brands are using is user-generated content (UGC). Whether created by customers or professionally produced, this form of content gives brands…

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5 Digital Marketing Trends That Can Improve Your Business Performance

The fastest-growing trend in digital marketing is interactive content. People are searching for products on the internet using various keywords, and this trend can be very beneficial to your business. If you want your advertising to be seen, you must incorporate interactive content in your marketing strategy. By including keywords, you can increase the chances of being found by your…

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How to Leverage the Power of LinkedIn for B2B Marketing

The most effective way to leverage the power of LinkedIn for your marketing is to use its new CTA button and Taglines. Both of these features allow you to drive traffic wherever you go, whether you are on your personal profile or promoting your company’s new products and services. Be sure to edit your LinkedIn business page to take advantage…

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How to Choose a Social Media Marketing Course

Students are more likely to engage in social media marketing if their instructors incorporate real-world case studies. Students will learn to analyze data and identify problem-solving skills more effectively if their instructors include real-world examples. Real-world cases allow instructors to teach students how to think strategically and creatively. The following article outlines some tips for instructors to use in creating…

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Three Steps to a Successful Digital Media Strategy

Traditional media are undergoing a fundamental change, requiring them to switch from serial cost-cutting to a full reset. This will require them to abandon unproductive revenue streams, embrace content and data from outside the ecosystem, and capitalise on the recent surge in digital footfall. Here’s a look at what these changes mean for your media strategy. If you are considering…

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