Digital media is simply any communication medium that work with the utilisation of any of the various encoded computer machine-readable media formats. Digital media is produced, viewed, transmitted, modified, stored, listened to or preserved on an electronic media device. These days digital media is predominantly used for internet usage and includes web page images, sound files, video files, instant messages, emails, instant messages (SMS), internet content, text and much more. Nowadays it has been very common for people to access media via their mobile phones. In this article we shall briefly look at digital media and its usage.
Digital media comprises of many types of digital video and audio files that can be easily accessed, stored and played on computers, televisions, mobile phones and other portable media players. The most common digital media include web video, computer-generated images, picture and document files, animation content, 3D content, live satellite TV, PC applications, MP3 and other audio/video files. Nowadays most digital media include high resolution images, wide colour, compressed file formats and compressed wireless media.
The digital revolution in communication is nothing but the shift from analog signals, which used to be sent through telephone lines and radio channels, to digital data that could be accessed, stored and manipulated virtually without any limitations. This made it possible for people to share and distribute information instantly. It also paved way for the development of digital computers and laptops. With the advent of digital computers and laptops, the world became connected even to the smallest of details of people’s lives. This made it possible for people to pursue their studies, hobbies and social activities worldwide without any hindrance.
Another advantage of using digital media is that it provides you with a chance to reach out to a global audience. You do not need to worry about the type or demographic of the people who may receive your promotional messages because almost everyone can use the Internet to access digital media. You have the facility to reach out to a large number of people through the same platform, rather than depending on the limited reach of your television or radio channels. The success of your online marketing campaign largely depends on the proper selection of the different types of digital media that you will use to reach your target audience. There are different types of tools that you can make use of in reaching out to your target audience and you should choose those that are more convenient to use.
In order to effectively use digital media, you need to determine what your target audience is. There are three types of target audiences that you can select based on your research. You can either select one from the top three or go for the bottom three. If you choose the top three categories, you will only be targeting those who can afford to buy products from your store. However, if you choose the bottom three categories, you will be able to reach out to a broader range of people, including those who cannot afford to buy expensive items from your store. There are many websites that allow you to identify the three categories that will best be suited to your online business and you can use these to start advertising and promoting your product on these sites.
Digital media allows you to create a personal website where your target audience will visit regularly. This website should contain relevant information, videos, articles, press releases, podcasts, articles and blogs. It should also be updated frequently with new information so that visitors will always visit it to see what is happening in your world. You can also make use of digital media to promote your business using the tools such as YouTube and Facebook. You can upload video clips about your products and services so that customers will be attracted to visit your website to know more about them.