Whether your business is looking to expand its customer base or just increase its engagement, you should consider using WeChat Marketing to your advantage. The platform limits the number of advertisements users can view on their feed each day, which makes it an excellent choice for marketing campaigns. To increase brand visibility on WeChat, brands should collaborate with a KOL, or key opinion leader, who has established themselves as an industry expert or authority on a specific subject. These experts can become valuable assets for a brand if they can collaborate with them on a project or product placement.
If your brand isn’t yet on WeChat, it may be necessary to enroll in a subscription account. This will allow you to publish more regularly, up to six articles a day. These accounts are a great choice for smaller businesses in China, or those who want to promote their brands through regular posts. While a subscription account does have some disadvantages, it is well worth it for brands with a focus on content.
When you sign up for a service account, you will appear as a companion on a user’s list. The limit on posts to a single account is four messages per month. This limit is more than enough to market your products, and you will receive a higher volume of customers than a service account. In addition, subscribers will be able to receive updates on their favorite products and services through WeChat. If you use WeChat to promote your products and services, you’ll be able to attract more foot-flow, build brand awareness and increase brand recognition.
In addition to using stickers to increase brand awareness, WeChat Moments also allow you to share multimedia objects. For example, if you’re a Chinese travel agency, you can make use of these to share pictures of your company or products. Another useful feature of WeChat Moments is that you can customize visibility settings on each item. This way, you can target a specific audience by displaying the right content for the right audience.
To improve brand awareness on WeChat, you need to learn about WeChat’s capabilities. A WeChat marketing guide from Tenba Group will guide you through the process step-by-step. In addition to analyzing competitors, the company will conduct a competitive analysis on their pricing and positioning strategies, and provide you with relevant information on WeChat marketing in China. The Tenba Group is your partner in WeChat marketing in China. WeChat Marketing is an essential part of your China marketing strategy.
When it comes to WeChat video channel, the platform has yet to be optimized. While direct recommendation rules are not yet available, it is important to consider other WeChat users’ recommendations. A friend who likes your video will recommend similar videos to others. As such, WeChat is also an effective tool to manage virtual teams. However, it’s important to be careful when sharing personal information on WeChat. When interacting with WeChat users, it is always wise to keep in mind that a WeChat video channel is not the same as a physical shop.
