Does a digital product maker have to be an Internet marketer? Absolutely not. Not at all. While there are many benefits to having an online presence as part of your online marketing strategy, there are also many pitfalls that can derail your business before you even get off the ground. In this article I want to look at how the average Internet marketer can best reach their marketing goals using traditional advertising tools, but also using online social media and other digital channels to create brand awareness, generate sales, and build relationships with their customers.
Yes, he does indeed. That’s part of the attractiveness of online marketing, at least for someone who doesn’t know how to use the most up to date tools like Google Analytics and search engine optimization on-page SEO off-page SEO. Still, this 21-year-old has created hundreds of thousands of dollars in revenue from his kitchen table with his online marketing efforts. No need for magazine interviews, talk shows, or acting lessons (you know, just to act in a Hollywood blockbuster).
The beauty of it all is that he already knows how to reach his target customers. He doesn’t have to go to college and study marketing or advertising. He just puts his ideas on a computer screen and lets them do the hard work. What better way to create brand awareness for your business?
So how should an online entrepreneur achieve these online brand awareness strategies? It starts with his website. An online entrepreneur needs to be able to provide his customers with a reason to visit his website. If his website doesn’t solve a problem, the customer will go to some other website that does…and that’s what we call “stickiness”.
This is one of the most important things that the world of Internet marketing has figured out…there is absolutely no room for dead end traffic. Online marketing is all about attraction marketing. Attraction marketing is about bringing the customers to you and keeping them there. So online marketers must spend more time creating a great landing page and using various off-page marketing techniques in order to capture their customers’ names and email addresses.
In fact, there is even a simpler way to get your website noticed by your customers. It is known as copywriting, and is a technique that has been used by successful online entrepreneurs for years. It requires very little effort and is extremely effective, because while you are competing against hundreds or thousands of other online marketers, all you have to do is write one powerful sales letter. Once you have written that letter and submitted it to an online distribution service, the copywriting service can do the rest for you. Then all you have to do is follow up with your customers, providing them with product information, a sales message, and a link to your website, and you can increase your brand awareness and increase your profits.
