WeChat Marketing – How to Make the Most of a Chinese Social Media Mini-Program
WeChat is a growing social network that allows businesses to reach Chinese consumers, and marketing on the platform is one of the best ways to do so. It offers users an endless stream of content, and is similar to Douyin, the video-sharing app, also known as Tik Tok. WeChat users can scroll through their feed, discovering content from friends, brands, influencers, and public accounts. They can also explore channels and follow brands and users they don’t know.
Having a WeChat public account is an essential first step for marketing on the platform. Before creating a public account, determine your target market. This is a crucial step in making the most of your marketing budget, and will help you choose the right WeChat marketing strategy. The best way to determine your target market is to hire a Chinese digital marketing agency. If you’re not sure who your target audience is, here are some tips to help you find your customers on the social network.
Check out the competition. You can start by checking out the content they post. It’s a great idea to read what they’re doing and then copy it. This will help you create killer content. Similarly, if you’re in the beauty or fashion industry, go for video posts. Make sure to include at least one of the following activities. If you have a video, make it an interactive one! Try to make it as interesting as possible.
Advertise. WeChat has strict rules on who can publish on the platform. Since weChat has a huge user base, you’ll need to be very careful when publishing on the platform. Tencent is also strict on foreign companies without a Chinese business license. Therefore, it takes a while to get a business license on WeChat. Getting your business licensed on WeChat may be difficult, but it’s worth it to ensure your presence on the social media network.
Using WeChat ads is a great way to reach Chinese audiences. You can target specific audiences or target a wider audience. For example, you can create a Moments ad to promote your mobile game, and it will direct users to a detail page where they can watch a promotional video. The click-through rate on these ads is 5.40%. WeChat advertising is also an excellent way to reach out to younger users.
WeChat advertising allows you to reach Chinese consumers. You can create a full-picture ad banner, or use a name-card ad with buttons instead. You can also create coupons and distribute them via WeChat. Using WeChat advertisements can help you reach a wider audience than you might have imagined. WeChat is an excellent tool for promoting your brand, but you need to be careful not to overdo it.
