Traditional media are undergoing a fundamental change, requiring them to switch from serial cost-cutting to a full reset. This will require them to abandon unproductive revenue streams, embrace content and data from outside the ecosystem, and capitalise on the recent surge in digital footfall. Here’s a look at what these changes mean for your media strategy. If you are considering…
Author: Julie Wong
WeChat Marketing – A Mini-Program For China Social Media
Whether your business is looking to expand its customer base or just increase its engagement, you should consider using WeChat Marketing to your advantage. The platform limits the number of advertisements users can view on their feed each day, which makes it an excellent choice for marketing campaigns. To increase brand visibility on WeChat, brands should collaborate with a KOL,…
Digital Marketing Courses – Keep Up-To-Date With the Latest Trends in Digital Marketing
If you’re a newbie to digital marketing and would like to learn the latest trends, a Digital Marketing Course is an excellent place to start. These courses will teach you everything you need to know about creating effective online campaigns, from email marketing to display advertising. They also cover the tools and strategies available for digital marketing. Here are the…
How to Get the Most Out of Your Social Media Strategy
Besides posting regularly, you can use hashtags to attract a wider audience. Unlike Twitter, Instagram allows users to write up to 2,200 characters for captions. However, users can only see the first three or four lines and need to click “more” to read the rest. Thus, it is essential to place your most important content at the beginning of the…
How Social Media Marketing Fits Into Your Overall Marketing Strategy
Social Media marketing can be a great way to boost your brand and build positive word of mouth. With more than 2.89 billion monthly active users on Facebook alone, you can make sure your business is in front of your customers in less time. In addition, it increases the chances of sales as half of the world’s population is on…
How to Develop a Digital Marketing Plan
Before developing a Digital Marketing plan, it is important to understand your target audience and set SMART goals. SMART goals stand for specific, measurable, achievable, relevant, and timely. Segment your target audience and know your buyer persona. Then, define a schedule for your digital communications to make sure they complement each other. After all, a successful marketing campaign isn’t about…
MeWe Marketing – Three Key Things You Should Know About MeWe Marketing
You may be wondering what MeWe Marketing is all about. The social networking platform is gaining ground in the global market because of its anonymous user base. Its founder seems to have no corporate interests and it does not track personal information. MeWe also runs on Next Generation Technology, which is propelling it to the front of social media worldwide.…
Facebook Marketing Tips for 2020 – Video is King of Content
As a digital marketer, one of the most important aspects of your marketing strategy is Facebook Marketing. It has changed the way we communicate and connect with one another. This platform has undergone many changes since its launch in 2004, and it continues to shape the way we market online. Video is the king of content in 2019 and it…
How to Implement Content Marketing Into Your Business
While the term “Content Marketing” may be new, companies and individuals have been using this tactic for years. Even John Deere, the inventor of the tractor, gave away a free magazine to customers. At the time, they were unaware of its impact on their business, but they understood the core concept of Content Marketing. Here are some ways to implement…
How to Inspire Engagement on Instagram
When you’re marketing with Instagram, choosing the best hashtags can make or break your campaign. Avoid using generic hashtags and choose industry-specific tags. Instead, use variations of your brand name. Research the top-performing hashtags to get an idea of how to use them. The more people like your posts, the more likely they will get discovered. Using a hashtag that…