As a digital marketer, one of the most important aspects of your marketing strategy is Facebook Marketing. It has changed the way we communicate and connect with one another. This platform has undergone many changes since its launch in 2004, and it continues to shape the way we market online. Video is the king of content in 2019 and it will continue to be a fundamental part of Facebook Marketing for 2020. Here are some tips for your success in the year ahead.
Video: The future of video is now available to marketers, thanks to advancements in AR technology. Using AR (augmented reality), advertisers can enable users to test products before purchasing them. Approximately 63 percent of Facebook users have used AR to test products. Virtual reality is also changing the way we consume content, with technology such as the Oculus Rift and Touch allowing us to interact with our friends and see what they are doing from a new angle. Facebook’s live video feature, known as Facebook Spaces, allows people to interact with one another without having to be in the same physical space. Additionally, Cathy Hackl, a top Latina tech innovator, shows us that AR will continue to grow in popularity.
Using chatbots for Facebook Marketing is another strategy to attract customers. It allows businesses to automate routine customer interactions and provide solutions to common problems. It can be helpful for brick-and-mortar businesses to post stickers and custom URLs on storefront windows. Similarly, ecommerce businesses can conduct promotions to increase their Facebook Page’s likes on mobile devices. Finally, email marketing should include a link to the Facebook Page in its marketing efforts.
A great way to engage fans is to make them opt-in to receive messages from brands. Like an opt-in form on a landing page, people can receive messages at any time of day or night from brands they follow. Messages sent to Facebook users are more likely to be read than sales emails, so brands should consider adding a Message Us on Facebook button to their website or contact page. This way, they can communicate with their customers directly without the hassle of visiting a physical shop.
When it comes to Facebook Marketing, it’s important to establish a personal connection with your audience. By creating useful content and connecting with consumers, Facebook can help your business reach a larger audience. The trick is to be genuine, though. Don’t try to trick consumers by being spammy, annoying, or deceitful. In short, true Facebook marketing requires a long-term commitment from your business. You need to invest time and effort in this marketing strategy.
A profile picture is an essential part of Facebook marketing. It’s your primary visual, and will be used in search results and alongside your content in the News Feed. Your profile picture should be recognizable. A public figure’s headshot is a great choice, while a local business should use a photo of its most popular product or service. Cover photos, meanwhile, are optional but can help create a unique identity for your Page.
